Privacy policy

Last updated October 2026. This policy covers basementremodelingco.com.

What we collect

When you ask for a quote we collect your name, phone number, ZIP code, project type, preferred timing, optional email and the page you sent it from and how you found the site (see Analytics and cookies below). We do not ask for payment details.

Why we collect it

We use your details to pass your request to one independent basement contractor who serves your area, so they can contact you and book a free on-site estimate.

Who sees it

One contractor for your area. We do not sell or send your request to several contractors. Our service providers store the data for us: Google (Google Sheets) holds requests, Google Analytics and Microsoft Clarity measure site use, and Cloudflare hosts the website.

How long we keep it

We keep requests for up to 24 months, then delete them. You can ask us to delete yours sooner.

Analytics and cookies

We use Google Analytics 4 and Microsoft Clarity. They set cookies in your browser (for example _ga, _clck and _clsk) and record how you use the site: pages viewed, clicks, scrolling, mouse movement and screen recordings of your visit, plus your approximate location, device and browser.

We also save where you came from in your browser's local storage: the referring site, any campaign tags in the link (utm_source, utm_medium, utm_campaign, utm_term, utm_content, gclid, fbclid, msclkid), your first and most recent landing page and the time. When you send a quote request, that source information is sent with it and saved with the request in our Google Sheet, so we know which channel it came from. Google and Microsoft process analytics data under their own privacy policies.

Use the analytics switch at the end of this page to turn analytics off. When it is off, Google Analytics and Microsoft Clarity do not load, no events are sent, and the saved source information and analytics cookies are deleted. Your choice is kept in this browser until you change it.

Your choices

You can ask what we hold about you, ask us to correct it, or ask us to delete it. Use the privacy request form at the end of this page. We reply within 30 days.